Bed by 10

Bed By 10 is an international daytime clubbing brand owned by UK events company Like It Love It. Designed for ravers aged 30 and over, its parties recreate the music and atmosphere of the 1980s, 1990s and early 2000s without the late-night finish. Events commonly run from mid-afternoon until 8 or 9pm, allowing the crowd to dance, socialise and still be home by ten. Resident and local DJs play club classics, dance anthems, pop favourites and singalong tracks, accompanied by nostalgic visuals, dancers, confetti and CO₂ effects. The standard format is a DJ-led club event rather than a performance by every artist pictured in artwork, while festivals have featured N-Trance, Technotronic, Artful Dodger and Livin’ Joy. After growing across the United Kingdom, the brand expanded into Australia, New Zealand, Europe, South Africa, Canada and the United States. Its Adelaide dates are held at Fabric Nightclub on Hindley Street, bringing the early-finish party format to the city’s over-30 crowd.